Every DM answered. Every lead booked.
Your AI DM setter replies in seconds, 24/7, qualifies each lead with your questions and books them straight onto your calendar, while you focus on closing.
- Reply time
- < 60s
- Coverage
- 24/7
- To go live
- 5 days
The problem
Slow replies kill hot leads.
You pay for ads and content to make people DM you. Then they wait hours for a reply, or never get one, and book with whoever answered first. A human setter costs thousands a month and still sleeps.
What a typical business leaves on the table each month
Illustrative. We run your real numbers on the strategy call.
How it works
Live in five days.
01
We learn your business
A 30-minute onboarding: your offer, prices, FAQs, the questions that qualify a lead, and your booking link.
02
We train & test your setter
We build your AI setter in your brand voice and stress-test it on 20+ real-world conversations before go-live.
03
It answers every DM, 24/7
Instagram, Messenger and WhatsApp replies in seconds. It qualifies, handles FAQs and sends qualified leads your calendar.
04
You see everything
Every conversation, lead and booked call in your dashboard. Hand-offs land in your inbox the moment a human is needed.
What you get
A setter that never clocks out.
Replies in seconds
No more leads going cold at 11pm or on weekends. Your setter never sleeps, never forgets to follow up.
Qualifies like your best rep
Asks your questions one at a time: budget, timeline, location, need. Then routes the right people to your calendar.
Only says what you approve
Answers come from your offer and FAQ. Anything it's unsure about goes to a human instead of a guess.
Smart human hand-off
Complaints, refunds or "can I talk to someone?" pause the AI and alert your team instantly.
Steps back when you step in
Reply yourself from the Instagram or Facebook inbox and the AI pauses for that conversation. No talking over each other.
Speaks your customers' language
Replies in the language the lead writes in, from English to Spanish and beyond.
Official Meta APIs
Built on Meta's approved Messenger, Instagram and WhatsApp platforms. No scraping, no account-risking hacks.
Live client dashboard
Conversations, lead stages, booked calls, response times, plus a playground to test your setter anytime.
Who it's for
Built for DM-driven businesses.
If people message you before they buy, and a booked call or appointment is worth $300+, an AI setter pays for itself.
Med spas & aesthetics
Botox, filler and laser enquiries booked into consults.
Coaches & consultants
"DM me GUIDE" funnels qualified into sales calls.
Dental & cosmetic
Invisalign, implant and whitening DMs into new-patient exams.
Real estate
Buyer and seller leads qualified by budget, area and timeline.
Gyms & fitness
Trial-class and PT enquiries booked from your ads.
Home services
Roofing, solar and remodel leads from Facebook ads and Messenger.
Serving businesses in the United States, Canada, the United Kingdom and Australia.
Your dashboard
See every conversation.
Log in any time to read conversations, take over a chat, see who's qualified and booked, export leads and tune what your setter says, then test it in the playground.
Conversations
412
Qualified
96
Booked
38
Avg reply
21s
Jess M.
Carlos R.
@fitwithdan
Messenger
Priya S.
Sample data
Why OnAir
Not another Instagram bot.
Most AI setters are an Instagram-only chatbot with hidden pricing. Here's what's different.
| Typical AI setter | OnAir AI DM Setter | |
|---|---|---|
| Channels | Instagram only | ✓ Instagram + Messenger + WhatsApp |
| Pricing | "Custom", revealed on a sales call | ✓ Published, from $497/mo |
| Try it first | Apply, then wait for a demo | ✓ Live demo right now, no form |
| Sounds like you | Voice training | ✓ Trained on your real past DMs + your FAQ |
| Platform | Runs on third-party chatbot tools | ✓ Direct on Meta's official APIs |
| Visibility | Reports | ✓ Full dashboard: every chat, take over anytime |
| Who it's for | Coaches only | ✓ Med spas, dental, coaches, real estate, fitness, home services |
And you don't pay until you've tested your setter in the playground and it sounds like you.
Pricing
Cheaper than one setter.
Simple monthly plans. No per-lead fees, no commission on your sales.
🎁 Founding-client offer: setup fee waived for our first 10 clients, and you don't pay until your setter sounds like you.
Starter Setter
One channel, answered in seconds, 24/7.
$497/month
+ $497 setup · 3-month minimum
- 1 channel: Instagram or Messenger
- Up to 1,000 AI conversations / month
- Custom qualification questions
- Sends your booking link to qualified leads
- Client dashboard + live test playground
- Email hand-off alerts
- Quarterly script optimisation
Growth Setter
Every DM channel, qualified and booked.
$997/month
+ $997 setup · 3-month minimum
- Instagram + Messenger + WhatsApp
- Up to 3,000 AI conversations / month
- Comment-to-DM keyword triggers
- Follow-up nudges inside Meta's 24h window
- Calendar & CRM sync (Calendly, GHL, HubSpot)
- Instant hand-off alerts
- Monthly script optimisation
Scale (Done-for-you)
Setter + conversion website + strategy.
$1,997/month
+ $1,997 setup · 6-month minimum
- All channels, multiple accounts / locations
- Up to 10,000 AI conversations / month
- Conversion website or landing page included
- Custom integrations + Slack / SMS alerts
- Bi-weekly optimisation + strategy call
- Priority support
Add-ons
Website / landing page build
$1,500 one-time
Included on Scale
Extra 1,000 conversations
$99 / month
Any plan
Meta / Google ads management
from $697 / month
Feeds the setter with leads
Additional language
$149 / month
Spanish, French, …
Prices in USD. Ad spend and WhatsApp template fees are paid directly to Meta. You own your accounts, conversations and data.
Questions.
Will it sound like a robot?+
No. It writes like a person texting: short, warm and in your brand voice. You'll test it yourself in the playground before it goes live, and if someone sincerely asks whether they're talking to an AI it answers honestly.
What if it says something wrong?+
It only answers from the offer, pricing and FAQ you approve. When it doesn't know, it hands the chat to your team instead of guessing. You can read every conversation in your dashboard.
Is this allowed by Instagram and Facebook?+
Yes. We use Meta's official Messenger, Instagram and WhatsApp Business APIs, reply only to people who message you first, and follow Meta's 24-hour messaging rules.
Which calendars do you support?+
Any booking link: Calendly, Cal.com, Acuity, GoHighLevel, Vagaro, Jane and more. Growth and Scale plans add calendar and CRM sync.
Do I pay before it's ready?+
No. We build your setter, train it on your past DMs and FAQ, and you test it in your playground. You pay once you approve it.
How long does setup take?+
About 5 business days from onboarding to go-live, including testing and your sign-off.
Can my team still reply?+
Absolutely. Reply from the normal Instagram/Facebook inbox or from your dashboard. The AI pauses on that conversation automatically.
Is there a contract?+
A 3-month minimum on Starter and Growth (6 on Scale), then month-to-month with 30 days' notice. You own your accounts and data.
Stop losing leads in your DMs.
Book a 20-minute strategy call. We'll map your DM funnel, run your numbers and show your setter live.